RISE breakfast cereal

Rise was the outcome of a packaging and branding task. For this project I narrowed in on societal trends and habits associated with the idea of breakfast; universally considered to be the most important meal of the day. Despite this, 50% of Australians were choosing to skip breakfast with 2 in 5 Australians reported 'always’ or ‘often’ feeling rushed for time. With an estimated 90% of the body’s serotonin being produced in the gut (commonly known as the second brain), I asked myself why convenience is prioritised over well-being.  This quick-fix ideal has been integrated into our psyche, with nearly half the Australian diet considered ultra-processed food.

Using the concept of a quote by Tim Ferris: “Lack of time is actually lack of priorities”, the aim of Rise is to reinvent the notion of convenience by creating a brand that uses nutrient-dense ingredients and encourages individuals to embrace well-being by nourishing themselves inside out. I wanted to position my brand to be more than just a product. Rise embodies a mindset and in doing so creates a sustainable solution for the soul.